Music Executive Rob Calder talks about why music videos are so important to the launch of new single or album. Rob suggests using it as a marketing tool -- festivals, agents and even fans rely on videos to source bands.

Meet the team behind the video shoot of Bear Mountain's new single, Faded. Each team member shares their perspective on how to make a music video on a small budget and a tight timeline. Produced by TELUS Optik Local (TELUS Community TV).